Light, not empty
White and panel grey carry almost everything. One true-black moment per page, and one field accent at a time, do the work three colours used to do.
Personal design direction / greyscale
WorkspaceA personal interface for making, noticing and connecting.
A living place for work in progress, useful tools, curious experiments and the ideas that connect them.
Jakob List is not a portfolio archive. It is a readable surface for a person who moves between design, technology, business and curiosity.
The site should make the person legible before it makes the work impressive. Visitors should quickly understand how Jakob thinks, what he is exploring now and where a useful conversation might begin.
The site's interaction language remains available: spatial navigation, live scenes, tools and evidence. The difference is tone. This system is quieter, more restrained and more considered.
Show the current point of view, not only finished outcomes.
Let projects, prototypes and tools demonstrate capability.
Experiments should invite participation or leave the visitor with a new question.
Every layer of the site should make the next meaningful action obvious.
Specific language, small observations and visible judgment create trust.
The JL badge is a signature, not a headline graphic. It never fills a hero, never repeats as pattern, and always keeps its own fixed relationship to the wordmark next to it. This is its neutral rendering — no colour, tone only.
One accent per field, from warm gold to cool silver — like light measured in Kelvin. Only the active field is ever coloured; greyscale carries the rest.
#E8B24F#9A6E17 on white#F0CD8E#8E6A2C on white#FFFFFF#1D1D1F on white#CFD9E6#51647A on white#AFC0D6#405674 on whiteWhite and panel grey carry almost everything. One true-black moment per page, and one field accent at a time, do the work three colours used to do.
The system face at a few confident weights — no pairing to choose, no voice to retune. Restraint is the decision.
Use transitions to expose relationships, states and process. Avoid motion that turns a personal site into a showroom.
Ideas become useful when they meet a real person.
San Francisco / system sans — regular & semiboldThe mark and voice held to real material — letterhead and business cards — built from the same tokens as the live site, so Billing's invoices and this page never drift apart.
The real R-00010 invoice, full page — DIN 5008 Form A, logo and discipline line full width, sender eyebrow and recipient in the Anschriftfeld for a C6/5 window envelope.
See it live in Billing
Name and discipline only — same two-line pattern as the footer credit, same 5px rhythm between the lines.
Contact only, left-aligned, no mark — the front already signed it.
What Jakob is thinking, making or looking for right now.
Start with the personProjects as stories, with decisions and outcomes visible.
Evidence over archiveInteractive prototypes, tools and unfinished questions.
Participation is proofShort observations, references and useful connections.
Small but specificA compact human profile, capabilities and ways to work together.
Make contact easyPlanning, finance, imagery, projects and operational systems.
Private by defaultOpen the page with a thought, a question or a piece of work. Let visitors choose their depth.
Confirm the personal positioning, palette and type relationship.
Design reviewTranslate the navigation, rail, responsive rules and accessibility states.
Interaction prototypeBring in projects, experiments, tools and current signals.
Content passLaunch the personal surface first, then expose deeper tools deliberately.
Production rollout